Dental Marketing Strategy to Grow Dental Practice | dNovo Group (2024)

What is Dental Marketing and Why Your Dental Practice Needs It

If you want more clients for your dental practice, you’ve come to the right place. Dental Marketing Strategy can help you boost your lead generation, increase conversions and retain patients. In other words, you will get more customers, more appointments, and more revenue.

In this guide, dNOVO Group, the expert in dental marketing, summarises all the experience and knowledge of several marketing professionals. Get yourself comfortable and prepare for the long read as we have a lot to share.

Just like any business, dental practices and clinics need growing. The popular proverb many entrepreneurs quote “if your business isn’t growing it’s decreasing” is correct. Customers tend to churn and you constantly need to look for the new patients.

Dental marketing is a set of strategies and techniques that help your business grow by attracting new customers.

A successful dental marketing requires a complex digital marketing strategy coupled with offline marketing efforts.

The key goals of dental marketing are:

• Increase the number of leads
• Boost conversions
• Improve client retention
• Stimulate upsell

Why Your Business Needs Dental Marketing

Marketing strategy in general and dental marketing strategies can benefit your business in the following ways:

1. Outlining a long term plan of actions for a marketing team. That’s how everyone knows what to do, when to do and why it needs to be done.

2. Setting clear goals and KPIs. That’s how a marketing team can monitor and control the strategy performance.

3. Outlining and controlling the budget. This way business knows how money is allocated and spent.

4. Defining the marketing toolkit. This way the marketing team doesn’t purchase similar tools and avoids siloed workflows.

5. Keeping track of brand consistency. This way customers get used to the brand and can recognize it in various channels.

6. Analysing your product, target audience, and competitors. This way you can plan your promotion based on actual data rather than solely on your assumptions.

And if this isn’t enough, here’s the findings by McKinsey & Company, one of the leading business consulting firms in the world, the companies that put marketing in the core of their growth outperform those that don’t.

Step-by-Step Guide on Dental Marketing Strategy

When starting their dental marketing, many business owners would immediately launch to creating and maintaining a website, doing SEO, writing content, etc. All these practices are essential for successful digital marketing. However, without a proper marketing strategy they will lack consistency and direction.

We suggest spending some time on marketing analysis of your services, your customers, your unique proposition, and your competition.

This section will outline the basics of marketing analysis and strategy that marketers use all over the world:

• 4Ps
• Competition & USP
• TAM and Buyer Persona
• Sales funnel & Buyer journey

There’s no particular order in which you need to analyse and lay down these elements. Usually they are formulated together. They can also change with time. It’s good to revisit them at least once a year.

Identify the 4Ps for Your Dental Marketing Strategy

In marketing, there are things you can control and things you can’t. The demand for unnaturally white teeth is beyond your control. What’s under your control is adding it to your list of services, setting up the price and making your potential clients know you’re doing it.

The body of controllable variables are called the marketing mix. There are many different models proposed over time (4Ps, 7Ps, 8Ps, etc). Let’s discuss the easiest one since you’re only starting your journey as a dental marketing specialist.

4Ps stands for Product, Price, Place, and Promotion. It answers the four main questions:

• What do we sell?

The term product here is used in a more abstract meaning and it encompasses services as well. For dental marketing purposes, when answering the Product question we suggest listing all the dental services that you provide to your client.

Branding is often included in Product. For example, you want to promote dental practices as family-oriented.

• At what price do we sell?

Once you have the list of all your services, you need to complete it with prices and special discounts. You can also list dental insurance options or loans.

Check out an example of financial options page of a dental clinic:

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The dental office provides an option to fill out the loan request with a partner company. Clients are already in distress, a shared human sentiment when thinking about dentists and reviewing pricing pages. Now they need to think where to get the money necessary to cover the expensive dental work. Providing them with such an option right on your website (or in clinic) reduces the stress of searching for a loan.

• Where do we sell and promote it?

In this section, focus on the channels for marketing your dental practice. Apart from a sign on the building where your dental practice is located, you will need an internet presence, listing in dental directories, etc.

• How do we promote it?

Think about your messaging and the frequency of client touch points across various channels.

We discuss each of the four Ps in detail in our next sections.

Study Competition and Outline Your USP

Here are several things you need to do to understand your competition:

1. Check Google maps

Most of your competitors will show on the map. If you live in the bilingual area, you might want to also check for “Clinique De Denturologie.” Go to their websites, check their prices, services and special offers, check for opening hours, and other aspects that can help them stand out.

For example, check out dental practices in Montreal:

Google maps are also great to understand the competition in the proximity of your own dental business.

2. Check directories.

Not all dental practices are available on maps. Furthermore, not all people use Google Maps to look for dentists. Some prefer directories. Directories can become a useful channel in your dental marketing strategies further on.

3. Look for dental practices in search engines

It’s a bit different than searching in Google maps, as you will see the competitors with the most successful SEO strategy.

Check out the SERP for dental clinic Montreal. You can compare it to the screenshot from the Google maps and see a little overlap between the lists, but not complete:

You will be competing with these clinics to be at the top of Google’s first SERP. It’s good to see what type of services they provide and how they promote their clinics.

Formulating USP for Your Dental Marketing Strategies

USP (Unique Sales Point or Position) identifies how your product or service stands out in the market. You can formulate it by answering several questions:

1. What problem (pain point) does your product solve?

There are several problems people have when they look for dental practice:

1. Maintain oral health
2. Fix urgent dental problem they’ve been postponing for years
3. Meeting the current beauty standards
4. Finding stomatologists who won’t traumatise their kids for life
5. Getting cheaper options for dentistry
6. Getting premium dental care

Some of these solutions are mutually exclusive. Like cheap oral medicine vs. premium stomatology. Meanwhile some will work well together, like aesthetic dentistry and premium care.

Check out an example of a service page of our client:

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It offers invisible bracers that fix several pain points of the client: the health issues related to crooked teeth, the insecurities of not fitting the modern beauty standards, and the fears related to wearing visible bracers.

When choosing the solution for your dental marketing, you need to understand the type of clientele you can get, their pain points, as well as the services you can provide. For example, if your dental practice isn’t located in a high-end part of the city and you do not have a fashionable interior design, it will be hard to market for a premium. You can leave it for the time when you can secure enough investment for rebranding your clinic for this segment of audience.

Another way to differentiate your oral health clinic is one of 10 dental specialties as identified by CDRAF:

• Dental Anaesthesia
• Dental Public Health
• Endodontics
• Oral and Maxillofacial Surgery
• Oral Medicine and Pathology
• Oral & Maxillofacial Radiology
• Orthodontics and Dentofacial Orthopedics
• Paediatric Dentistry
• Periodontics
• Prosthodontics

2. How is it different from other solutions?

The differentiators in marketing for dental practices are plenty. For example, you use a new or rare technology for oral medicine that few other dentists in your area can offer. That’s a very good selling point. Technologies like Invisalign, VelScope, or DIAGNOdent can help you stand out from the crowd.

In Montreal, we found an interesting example of a successful differentiator. Dr. Dominique Chan Chu offers his services in English, French and Chinese. According to the Canadian Government, there are over 50,000 Canadian Chinese living in Montreal alone. Approximately half of them speak Mandarin at home.

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Having a doctor who can speak your mother tongue is a relief. Many non-native speakers fear that their language knowledge will be insufficient for efficient communication with medical practitioners. They naturally do not trust electronic translators like Google, especially if the language pair belongs to different families, like in the above example of Indo-European and Sintic groups.

Mandarin speakers can rest assured that their doctor will understand their needs. They won’t have to use Google Translate or put an effort in finding words to communicate their problems. Finally, they won’t feel judged for their language skills, which is often the case even if an individual hasn’t experienced xenophobia personally.

Summing up, Mandarin speaking doctors are a good USP for the dental marketing of this particular stomatologist.

Understand Your Target Audience

Target audience is a group of people that will purchase your product or service. Keep in mind that your target audience doesn’t completely overlap with your clients.

The simplest example is paediatric stomatology. Most of your clients cannot make purchasing decisions and let’s be frank your services are never on their buying list. Your target audience will be their parents. You need to market to them.

At the same time, you need to keep in mind the needs and pain points of your clients. Their parents will also be concerned with similar pain points, like fear of medical instruments and procedures or the inability to sit still for a long time.

When analysing and identifying the target audience we use two instruments:

• Total addressable market
• Buyer persona

Total addressable market

Total addressable market (TAM) refers to the number of entities (individuals or firms) ready to purchase your product or service. While all human beings have teeth and want them to stay healthy, not all of them, unfortunately, can afford your services.

We need TAM to understand the limitations for our business growth. If we don’t do it, we might find ourselves pouring unnecessary amounts of investment into dentistry marketing that won’t work at the end of the day, because you don’t have enough existing and new patients.

There are several ways to define TAM for your dental marketing:

• General amount of population in your area.
• The percentage of population that needs specific dental care
• The percentage of population that is ready to spend money on dental care in your clinic

For stats on population, we suggest looking up The State of Oral Health in Canada issued by the Canadian Dental Association in 2017. For example, they have interesting data on the percentage of the population visiting the dentist by their wealth: 46.5% of the poor, 64.6% of the average and 78.5% of the richest.

Let’s say you want to do dental marketing in the premium segment. You can search for income levels in your location. For example, in Toronto, 14.1% of the employed population earns over 100,000 CAD according to Statista. There are approximately 149,500 employed people. Now, let’s apply the stats provided by CDA: 78.5% of them visit a dentist, which is 370,125 employed individuals.

That’s your total addressable market roughly, if you live in Toronto and want to target high-paid employed people.

Buyer Persona

Buyer persona (BP) is a portrait of your ideal customer. It helps your dental marketing team to pick channels of outreach, formulate your USP, create buyer-oriented content, and build the buying journey. You can have several buyer personas for your dentistry marketing strategy.

Buyer Persona should consist of several elements:

1. Demographic data

Age, income & area of work, sex, ethnicity and languages, marital status, children, location of home, location of work are legitimate examples of demographic data that can be valuable for your buyer persona.

2. Pain points & needs

We’ve discussed the major pain points people have when they are looking for dentists in the USP section of this guide. It’s good if you list these pain points in your buyer persona.

3. Buying behaviour

Buying behaviour describes:

• the channels your BP uses to search for dental practice
• their typical buyer journey
• the blockers in buying decisions
• the things that help them make the buyer decisions
• typical objections.

How to create buyer personas for your dental marketing

If you have ongoing dental practice, you have already accumulated enough data about your clients. All you need to do is process this data. It will give you demographic information you need for your buyer persona.

The pain points and needs are the issues and concerns your existing and new patients express most often. Just talking to your clients for a couple of months and writing down this information will help you formulate this part of your buyer persona.

Buying behaviour might be trickier to grasp. As it’s rarely apparent from medical records or patient concerns. Usually, dentistry clinics add the “How did you find us?” question in their questionnaire.

Another valuable tactic would be to look at your competitors and monitor your lead generation channels.

Finally, you can ask your patients directly. It’s best to ask them after your work is done and they are glad it’s finally over and grateful to you for your good work.

Outline Your Sales Funnel & Buyer Journey

Sales funnels are schematic representations of your sales process. There are plenty of sales funnel models from very simple like 1898 AIDA to complex models by Forrester or McKinsey.

We suggest the following simple model:

• Attract

Identifies how your potential customers finds out about your dental practice and dental services. It’s the first introductory stage, at which the most important thing is to attract potential customers’ attention.

It identifies the channels of promotion from the banner of your brick-and-mortar establishment to Google Business Profile to website ranking in SERP.

• Persuade

At this stage your task is to persuade your potential customers to choose your dental service. There are various aspects that influence buying decisions, including trustworthiness, expertise, authority, knowledge, positive vibe, etc.

Marketers use various techniques to persuade potential customers to buy service: relatable educational content, professionally looking website, ease of booking, reviews, personal brand of a practitioner.

• Convert

This is a sales stage. If your dental marketing efforts were successful, your potential customers will convert and become your new patients.

• Retain & Upsell

Retention is much cheaper than new customer acquisition. Usually, the client who has already acquired your service knows about your practice, considers you an expert and trusts you. It’s much easier to communicate with them since you can skip the majority of sales funnel efforts.

Not all sales funnels take into account retention. In some businesses like selling houses, retention is problematic as for most people it’s a once-in-a-lifetime purchase.

Luckily for you, people require dental services throughout their lives. That’s why we suggest pay special attention to client retention. The easiest way is to remind them that their last appointment with you was some time ago and they need to set a new appointment for a regular dental check up.

Manny clinics offer special discounts on a client’s birthday or around the birthday time of their children. However, we suggest doing it at least one month in advance, since few people want to visit dentistry on their important day.

Upsell occurs when your regular client decides to purchase a new type of service. Let’s say you have a child you’ve been treating for their entire life. As they’ve reached their teens, they are ready for bracers. You can more or less easily articulate the necessity of the procedure to their parents while discussing the child’s dental health. That’s an upsell.

Buyer journey reflects the journey a person makes from the first thought about their problem to conversion. It’s not similar to a sales funnel, as a sales funnel is straightforward and only reflects the stages of touchpoints between the business and the clients.

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In dental marketing, a buyer’s journey can begin from a sudden pain in teeth, or from a relocation to another city, or from very unpleasant visits to other dental practices, or from confirming pregnancy, or from a pay raise.

Any of these events and many more can trigger your potential patients to embark on a search for your services. Each of these journeys will be unique and will require you to create touchpoints for each type of the journey.

Here’s an example. A pregnant couple would want to find out as much information about dental care during pregnancy as possible. That’s where your content can potentially grab their attention as they turn to Google to read more on the subject.

That’s a critical time. Right now, a happy mom-to-be tries to see her options for oral health. However, she’s about to embark on a new buyer journey in search of a dentist for her own child. She might not even be contemplating it yet, but she will.

That’s why you need to create a touchpoint for her, where you conveniently educate her on her future baby’s dental care. A good dental marketing strategy would be to create 2 interlinked posts. In this case, the pregnant couple could start a new buyer journey while searching for the oral health options for herself. You can softly and carefully push her towards conversion.

Summarise and Create a Dental Office Marketing Plan

After you finish the marketing analysis for your dentistry services, you can compile dental marketing strategies. At this stage you accumulate the acquired knowledge and turn it into an actionable plan.

Most of your dental marketing strategies will be focused on promotion in digital channels, since most of the buyer journey of modern people happens on the Internet.

The marketing strategy for dentists should include the following sections:

• Marketing Mix
• Buyer personas
• Channels
• Buyer journey
• Annual plan
• Budget
• Marketing Toolkit
• Goals
• KPIs

We suggest that you set KPIs for each channel separately. We also recommend setting monthly, quarterly and annual goals to see how your marketing strategy performs and make necessary adjustments when necessary.

A mature marketing organisation sets up regular marketing meetings, tracking the dental SEO data and conversions.

We also include the following best practices in your dental marketing strategy.

Best Practices of Dental Marketing That Drive Lead Generation

In this section we cover the best practices for your dental marketing strategies. Following these practices will help you generate more leads, upsell your more pricey services, and retain the existing patients.

Dental Website

The website is one of the pillars of your dental marketing strategy. Remember that simply creating a website isn’t enough. You need to boost its performance with SEO strategy and content creation as well as smart use of other digital and offline channels.

Websites serve several functions in marketing strategies:

1. Internet representation & knowledge hub. Think of it as your web office, where you host your potential patients, showcase your expertise, and establish initial rapport. Use your website to inform visitors about your dental practice, services, prices, financing options, and other important information.

2. Buyer journey assistant. As mentioned people have unique buyer journeys. However, they all make buying decisions based on certain input information. Some need to see the client reviews. Others want to make sure your prices match their expectations. Others require certification. Some need to learn as much as they can about procedures. Your website should cater to all these needs and provide as much information as possible. Interlinking helps buyers in their unique buyer journey.

3. Lead generation tool. Ideally, your website visitors should convert to new patients either by making a telephone call to your reception or by setting up an appointment right on the website.

Below is an example of our client’s website:

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The website provides all the necessary contact information, along with the opening hours and the CTA buttons. By clicking on New Patient or Let’s talk a website visitor opens a pop-up window where they can book an appointment with a dentist.

Check out our guide on Dental Website Design.

Long-Term Dental SEO Strategy

Having a website isn’t enough for growing your business. You’ll need a constant influx of new patients to replace the ones that churned, i.e., stopped being your clients, and to grow your revenues.

SEO is one of the methods to bring new patients to your website and subsequently in your chair. Regular SEO practices include:

• Website optimization

Website optimization is a constant process of working on your website to meet the expectations of search engines. For example, have consistent website architecture and URLs, fix broken links, and make your website mobile-friendly. You’ll need to carry out SEO Audit and Technical SEO and use multiple SEO tools.

Example of SEO audit using Semrush:

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• SEO content & On-page SEO

All the content on your website must be SEO optimised. It means that you need build your pages and blogs around particular keywords and meet certain criteria like the number of words and images per page, the keyword frequency, etc. Additionally, you need to do On-Page SEO, i.e., add meta-data (like meta title and meta description, alt texts to images, etc.).

In the screenshot below is the example of our client’s page targeting the “How to choose dentist” longtail keyword.

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• Link Building & interlinking

Links can help you guide search engines and website visitors through your website. Use them to point to the most important pages on your website and cleverly shape the desired buyer journey. Don’t forget about getting backlinks to your posts. Some will occur naturally as you post valuable content. Some links you can get by guest posting, social media marketing, and PR efforts.

• Keyword Research

Regular and long-tail keywords are essential for your potential customers to find your website. Google assesses your website by the density of keywords and their presence in metadata like headers, alt texts, meta titles, meta descriptions, and link anchors.

You need to accumulate as many keywords as possible and create content pieces for each keyword.

In the screenshot below, you can see an example of keyword dental clinic you will want to rank high in Google:

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• Local SEO

Optimising your website for your location will help you attract people in your area and don’t waste your search engine optimization efforts on attracting new patients from across the country. The best way to optimise your website for local SEO is to add keywords that contain the name of your location. Another method is to create a Google Business Profile.

Want to find out how to create and carry out a complex SEO strategy for your dental office? Check out our guide on Dental SEO.

Content Marketing for Dentists

Content plays a crucial role in modern marketing. Here are several reasons why you need to work on your content continuously and regularly:

1. Google (and other search engines) values high quality content and ranks it higher on its SERP.

2. You can demonstrate your expertise and build rapport with your patients before they end up in your chair.

3. Lead your website visitors from first touchpoint to conversion.

4. Educate your potential patients about their oral health options. Inform them about new better dental treatment methods and cosmetic procedures.

5. Work with their emotions. Almost half of the population have medium (36%) or extreme (12%) fear of dentists. 70% of people don’t like going to dentists and 61% purposefully delay the visit.

Here are two examples of content published on the websites of our clients. The first one can help deal with fear. It is about sedation that is often viewed by people as a good option to endure the “torture” of dental care.

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Another example of content works with people who aren’t afraid of dentists but still view the visits as unpleasant or uncomfortable.

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PPC Using Google Ads (Adwords)

According to Gitnux Market Data Report 2024, Google Ads reach over 90% of Internet users around the globe and have 200% ROI.

PPC is a form of digital advertising when the customer pays for each click on their ad regardless of conversion rate. The benefit of PPC is the ability to customise the audience to which your advertisem*nt is shown. That’s where you need your buyer persona.

Google Ads is one of the biggest PPC platforms that enables you to place your advertisem*nt:

• On Google SERP
• In mobile applications
• On websites
• In videos.

Start PPC with choosing keywords and demographics of potential patients for your campaign. Check out the top of Google SERP for “dental clinic Vancouver” keyword in the screenshot below. As you can see the first four results before the map are paid advertisem*nts.

You also need to choose the page where you want your visitors to land. In the screenshot above you can see 2 types of the landing page. There are three types of landing pages:

• The main page
• The product/service page
• Landing pages created created specifically for the ad campaign.

We suggest picking the page that answers the inquiry of the keyword in the best way possible. For example, the Burnaby Dentist & Orthodontist clinic decided to land visitors on their service page.

Email Marketing

According to Litmus, 41% of marketers consider email marketing to be the most effective channel. They have their reasons.

Email is a tool that can help push the potential customers further on the sales funnel, drive the traffic to your website and help retention. The best practice of digital marketing for dentists is to collect potential patients emails in the Contact Form or when they check in your clinic for the first time.

Here’s an example on the contact form of one of our clients:

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Use the email to remind the dental patients about the upcoming appointments. Many dental marketers also use it to inform leads about the discounts and special offers, as well as send educational materials (e.g., “how to clean your teeth with floss correctly”).

Social Media Marketing for Dentists

There are approximately 5.71B social media users worldwide . On average, during a period of one month, a user spends 34 hours on TikTok, 28 hours on YouTube and almost 20 hours on Facebook.

There are two ways you can engage with this audience. First, you can create PPC campaign on chosen social media platforms. It can yield quick results and drive traffic to your website.

Second, you can engage with potential customers via your content. The types of content vary depending on your target audience. The trick is to tell a story that your potential customers will love.

Here’s an example of an Instagram post by our client Smiles on Queen. They shared the photo of one of their patient going to Disneyland with the toy she got from the dental office:

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One photo and a short description shows a story of a special bond the child has with the clinic. It speaks of the safety and peace she feels there to the extent that she chooses the toy from the clinic as her travel companion to the “happiest place on Earth.”

Offline Marketing

Offline marketing refers to the promotional activities that a business undertakes outside Internet. For dental marketing, we suggest working on your actual office. Create banners and put it on the building, where your office is located, so that passers by can clearly see you from the street.

Check out the entrance to the dental office of our client:

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A nice looking office with certificates can help you build rapport with your patients and convince them of the expertise of your team.

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If your clinic is family-oriented, allocating a special pace for children to play can help your client retention.

Finally, you need to think about promo materials like business cards, informational brochures, and printed ads.

Omnichannel & Multichannel Marketing for Dental Firms

Some marketers and many business owners do not understand the difference between omnichannel and multichannel erroneously thinking these are two identical approaches. While they share many similarities, in the essence they are very different.

When doing multichannel, you create multiple dental marketing strategies for each channel separately and see how they perform separately. Often, because different teams do omnichannel, the messaging and the offers differ. It creates an inconsistent experience for the client.

When doing omnichannel, you do not need multiple dental marketing strategies. You need one consistent plan across all channels and all touchpoints with consistent messaging and experience.

The pros of both plans is that you reach out to your potential and existing clients on more than one platform. It increases the chances of getting through to them and converting.

The cons of multichannel is inconsistency. The cons of omnichannel is complexity and the need of additional marketing tool to successfully run it. Omnichannel is best for large B2C businesses like nationwide retailers, big banks, and cafe chains.

In our opinion, dental marketing for SMBs doesn’t require an omnichannel approach. All you need is to keep an eye on the consistency of the messages across different channels.

The Best Marketing Channels to Reach Dental Patients

The best dental marketing channels include:

1. For acquisition:

• SEO & Content marketing
• Social media site
• Facebook Ads
• Videos
• Client Reviews

2. For retention & upsell:

• Loyalty program
• Email
• SMS
• Appointment reminders

Focusing on all these channels will be hard especially if you don’t have a large marketing team. We suggest focusing on SEO & Content, SMS, and email. Then add more channels step-by-step.

Best Dental Marketing Ideas to Boost Your Performance in 2024-2025

Once you’ve got your digital marketing strategies for dentists on track, you can try adding some of the best dental marketing ideas to boost your lead generation.

Create the Dental Office’s Google Business Page

Google Business Page can help you boost your local SEO. It’s absolutely free but it has multiple benefits. First, your business will appear on Google Maps. Second, your visitors will leave positive reviews. Third, people who are looking for dental practices nearby often use Google maps, so it’s legitimate lead generation channel. Fourth, you will have a backlink. Fifth, your potential and existing patients will be able to see all the necessary information in one place (the contact data, the rating, the opening hours, and the location on map).

Check out the Google Business Profile of one of our clients on Google Maps:

Build Brand Trust with Patient Reviews

Online reviews give your potential patients an unbiased opinion about your business and its services. People trust patient reviews, that’s why Google makes sure to include them in your company’s business profile:

Many practitioners ask dental patients to leave online reviews to boost their strategic dental marketing and Search Engine Optimization. Often they offer a small discount in exchange for the positive reviews.

Once your dental office has accumulated enough patient reviews, you can share them on your website, just like one of our clients:

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Embrace Video Marketing for Dental Practices

Video marketing is a great way to raise awareness about your dental practice, show your expertise and build trust.

In our previous section, we provided statistics of average time spent on social media platforms. The top two social media websites by the time spent on them are YouTube and TikTok, the video platforms.

Video content is great for several reasons:

1. You can place it across multiple channels (on your website, social media, and even in your clinic).
2. Unlike a piece of written content, you can use the same video over and over without being scared of cannibalisation.
3. You can cut a small video into many tiny ones and share it on reels to gain even more traffic.
4. People love videos.
5. Video prolongs the average on-page session.
6. Google boosts videos in its SERP.

Several tips:

1. Create content that will be useful for your audience. Check out one of the most popular videos of our client. It’s review on take-home teeth whitening products:

2. Give answers to uncomfortable questions people will be reluctant to ask you directly. For example, in this video, our client talks about the popular client concern about the necessity of certain dental procedures:

3. Empathise with the emotions of dental patients and try to ensure them that everything will be ok. For example, in this video our client talks about the fear of root canal procedure:

4. Don’t forget to create a welcome to our clinic video to put on your dental website and in your office:

Include Before and After Photos in Your Dental Advertising

Adding before and after photos to your advertising or placing them on your website and social media websites is a great idea for your dental marketing strategies.

People like before and after photos. These images easily grab attention. It is pleasing to see how crooked, broken or unhealthy teeth are fixed. People can relate to that. Finally, it’s the best way to prove your expertise and capabilities.

Check out how one of our clients showcased their work on their dental website. The photo becomes colourful when you hover your mouse over it:

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Some other dental marketing ideas include:

• Provide multiple payment options for a diverse audience
• Host a Dental Contest Giveaway
• Host or Attend Meetup Events for Dentists
• Build Referral Partnerships
• Send direct mail – especially to elderly patients

Hire Professional Dental Marketing Agency

Dental marketing can be tricky for business owners and private practitioners. Success in long term marketing strategies can only be achieved through the continuous long term work of several marketing professionals. That’s why we suggest hiring an expert dental marketing agency.

The benefits of hiring an agency include:

1. Expertise of the professional marketing team.
2. Lower cost compared to hiring your own team and buying your own dental marketing tools.
3. Experience in dental marketing strategies and valuable insights.
4. Your clinic doesn’t need to spend time hiring team members, no related delays or mistakes.

Want to learn more on how dental marketing agency can help you? Book a free consultation with dNOVO.